Introducing UnFake.us



Fake news is on the rise. We’re here to help. 

We believe that a lot of fake news is propagated by well-meaning people who are not out to deceive anyone but are simply sharing an interesting or surprising bit of information they stumbled upon. Even stories that have been widely debunked can continue to get spread around because there isn’t an obvious way for a person reading an article to know that the facts mentioned in the article have been debunked on other sites like Snopes or PolitiFact.

An alert reader might do their own research and realize an article is wrong and avoid sharing it, but the article might continue to be spread by other readers who aren’t as diligent. Social media exponentially magnifies the influence of unwary readers.

Our goal is to solve that problem by helping fact checks keep pace with virally spreading stories.

We focus on tangible facts

We don’t just tell you something is false, but give you an explanation of why it’s false, along with links to citations. Our goals isn’t to simply label content as “fake news”, but to actually give you the information you need to be informed.

Sample annotationWe believe it’s better to point out specific factual errors in articles than simply label an entire publisher or website as “fake news”.

If you believe a publisher publishes fake news, you should be able to point to specific falsehoods, or fallacies, or at least highlight claims that require solid proof or citations. Broad labels cut off conversation and create filter bubbles, but tangible fact checks can create informed discussion.

The goal of UnFake.us isn’t to classify whole articles and websites neatly into “fake” and “not fake”, but to help you understand the facts and nuances. It’s tempting to dismiss things we disagree with as fake, and readily accept things we agree with as real. UnFake.us gives you a reason to carefully read an article you disagree with, or from a source you instinctively distrust. If you believe something is false, can you actually find and articulate the falsehoods in the article? You might also be surprised at how often you see some of your own beliefs corrected.

UnFake.us is a community of fact checkers

We want every reader on the web to be involved in combating fake news, so we're building tools to make it easy for everyone to participate in ways big or small.

xkcd: Somebody is wrong on the Internet!
credit: xkcd
You can contribute by alerting us to any fake news articles you come across, highlighting factual errors, asking questions, or just encouraging other contributors by letting them know you found their information helpful.

When you come across false information, you can easily flag it for other users to see, along with an explanation, and links to citations.

Even if you can’t verify a claim yourself, you can call out articles to request fact checks from other members of the UnFake.us community. We'll send requests to members we believe might be best suited to help, and let you know when they respond.

We bring the fact checks to you

UnFake.us comes with a browser plugin that shows you fact checks right within an article you’re looking at. Whenever you stumble upon an article that has been flagged by the community, you'll see them highlighted right within the page you're looking at. You don't even need to visit our website to check.

You’ll see flags that warn you of misleading quotes, unreliable sources, out-of-context statements, and other issues. You’ll also see links to contextual information like primary sources, counterpoints, and other related information. All this is pushed automatically to you without you having to take the initiative to go research fact checks on your own.

All of these features are automatically added to every web page you visit once you have the UnFake.us browser extension installed.

Join us

We've just launched our product and are only getting started. We'd love for you to give us a try and let us know what you think. Sign up, and we'll help you get started in no time!

Sign Up Now

The features we’ve launched with are just the first of many planned for the coming months. We’ll be rolling out a reputation system, integrating with third-party information sources, and adding more fact checking tools. If you have ideas for features that’ll help you be more informed, please let us know.